Mobile shopping prompts retailer tech scramble

The rise of mobile shopping has retailers scurrying to get transactional mobile sites up and running within the next 12 months, according to a survey
Written by Tim Ferguson, Contributor on

Shopping via mobile is set to become more commonplace over the next year, with a significant proportion of retailers saying they plan to have mobile commerce technology up and running in the next year.

According to a survey by eDigitalResearch, 41 percent of UK retailers said they intend to have a transactional mobile site or app in place within the next 12 months.

Some 94 percent of those queried also said they see the mobile sales channel as a real opportunity for their business. More than half (59 percent) of respondents said they expect their mobile revenues to increase during that period.

For more on this ZDNet UK-selected story, see Shopping on your smartphone: Retailers ramp up app plans on silicon.com.

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