Lucent Technologies announced that MobileOne (Asia) Pte Ltd., (M1), a mobile communications service provider in Singapore, has successfully deployed Lucent’s Arbor/BP software as the key billing platform for its next generation infrastructure.
Lucent’s billing system enables M1 to launch new services based on emerging wireless technologies, manage its exponential growth rates and introduce new promotions and telecommunication services.
Completed last fall, the implementation included both software and hardware, handled by Lucent Technologies and Accenture. M1 has since successfully migrated its entire customer base to the new billing system, as well as launched new discount plans and promotions.
To ensure M1 selected a billing platform that supported its business objectives, M1 conducted a particularly rigorous product evaluation and testing programme, including benchmarking, product training and system testing.
M1’s business objectives were that the billing solution had to enable M1 to harness advancements in wireless technology including the evolution into Wireless Application Protocol (WAP), General Packet Radio Service (GPRS) and the planned introduction of third generation (3G) mobile services.
Also, with plans to emphasize and expand the content available for mobile phones and devices, M1 needed the solution to be sufficiently flexible to manage a wide variety of services. With the market becoming increasingly competitive, M1 needed the flexibility to be able to differentiate its business from other mobile service providers by offering different discount packages, product bundles, price plans and promotions.
Lucent’s Arbor/BP software employed covered benefits such as multi-service billing, massive scalability, time to market, easy integration of systems, flexibility and stability.
With the new marketing functionality, M1 can now not only be responsive to changing market demand. It can also reward customer loyalty.
M1’s current subscriber base in the Singapore mobile communications market includes more than 900,000 mobile and paging customers.