MSN relaunched... again

Microsoft's MSN service has been relaunched and renamed in what many are calling Microsoft's last chance to get its online service formula right. The new service, START will be officially announced next week.

Though primarily a consumer service it has tied up with key business content providers such as the Economist and the Financial Times to offer business news and stock quotes. It also supplies headlines from ZDNet News.

The makeover is evidence that MSN has moved away from the expensive strategy of supplying its own content to one of aggregating content from leading providers. Despite a friendlier home page many users will prefer simple aggregation sites that list Web site headlines the minute they appear on the Web allowing readers to instantly compare news from a variety of sources.

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