Google has not met the YouTube deadline for a “new content identification architecture for copyright holders,” however. According to YouTube’s September 25, 2006, statement:
By the end of the year, professional content creators, including record labels, TV networks and movie studios, will have the opportunity to authorize the use of their content within the YouTube community by taking advantage of YouTube’s new tools and architecture. YouTube has been actively working on the operational details and building the infrastructure for this innovative new framework, which will offer media companies the following:
--Sophisticated tools to help content owners identify their content on the site; --Automated audio identification technology to help prevent works previously removed from the site at the request of the copyright owner from reappearing on the site; --The opportunity to authorize and monetize the use of their works within the user-generated content on the site; --Reporting and tracking systems for royalties, etc.
Chad Hurley, CEO and Co-Founder of YouTube, said in announcing the Google acquisition, "I'm confident that with this partnership we'll have the flexibility and resources needed to pursue our goal of building the next-generation platform for serving media worldwide."
Google has been devoting advertising resources to YouTube; Media owners are asking Google to devote content protection resources.