Netflix adds 600,000 subscribers since Jan 1; Tops 10 million subscriber mark

Netflix is adding subscribers at a rapid clip. The company said Thursday that it has added 600,000 subscribers since Jan. 1 to pass the 10 million subscriber mark.

Judging from Netflix's latest subscriber additions (statement) you can conclude:

• Distribution deals via Roku, Microsoft's Xbox 360 and a bevy of DVRs is paying off.
• Netflix is about to hit scale with its subscriber base.
• Cable subscriptions may be suffering as cash strapped consumers use services like Netflix and Hulu for their video needs. The Wall Street Journal highlighted this trade-off on Wednesday.
• Perhaps Netflix is a bit recession proof.

As for that last point, Netflix reiterated its guidance. That tidbit isn't much of a big deal given it just provided an outlook Jan. 26.