/>
X
Innovation

Netflix has pricing power as streaming overtakes DVD rentals

Netflix revamped its subscription rates and introduced a $7.99 a month streaming-only plan. In addition, the company raised its base DVD rental service to $9.99 a month, up $1.
larry-dignan-eic.jpg
Written by Larry Dignan, Contributor on

Netflix revamped its subscription rates and introduced a $7.99 a month streaming-only plan. In addition, the company raised its base DVD rental services to $9.99 a month, up $1.

The move highlights a few key points (statement, blog):

  • Netflix has pricing power to raise DVD rates.
  • Netflix is "primarily a streaming video company."
  • The company is betting that most customers will go streaming only and that will save some serious costs on all sides of the equation.

Here's the breakdown of pricing:

The pricing starts in January for existing members. Netflix has done a masterful job of managing the physical DVD rental to streaming transition.

Editorial standards

Related

Southwest Airlines has a big problem and customers may not know it
screen-shot-2022-09-27-at-9-38-07-am.png

Southwest Airlines has a big problem and customers may not know it

American Airlines may end a real customer advantage for a sad, twisted reason
screen-shot-2022-07-06-at-4-32-47-pm.png

American Airlines may end a real customer advantage for a sad, twisted reason

I went to an Apple store and all I heard was bad news
iPhone 14 Pro and Pro Max

I went to an Apple store and all I heard was bad news