this week announced
a suite of products and services aimed at overcoming the challenges
presented by the convergence of some of today's hottest business trends, mobile computing
and social media
The four software products and three services are designed to help enterprises leverage traditional systems of record
, while creating an improved and extended presence and engaging better with customers, partners, and even employees.
IT-driven systems of record
, while they serve up useful information, are usually commodities and in themselves don't create business differentiation. The new
offerings, however, provide systems of engagement
, which change the way enterprises interact with those people now using tablets and smartphones in increasing numbers, as well as through social media. [Disclosure: HP is a sponsor of BriefingsDirect podcasts
"Unless we worry about a system of engagement, then we're in trouble," said Paul Evans
, HPs Worldwide Lead for Application Transformation. "It's a question of how to create a competitive advantage. We still require traditional apps on the back end, and will still look for the opportunity to reduce cost, but our focus is going to change to systems of engagement. We've had a lot of clients say, 'How do I do that?' It's not a traditional skill."
Evans also pointed out that time-frames have collapsed as well. "Apps have to be built in a time-frame that clients aren't used to. It's got to be a quality app, and it has to be well-tested. But it also has to be done in six days."
New offerings I
n an effort to meet this mounting challenge, HP is now offering:
Additionally, among the new services are:
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