When Doc got his start in tech journalism back in 1991, one of the first organizations he turned to for printer information was Lyra Research, which also got its start that same year. Now, Lyra has announced the launch of its new Managed Print Advisory Service, which seems fitting in today’s print environment.
The new service, which is part of Lyra’s Managed Document Practice (MDP), analyzes the active migration away from the traditional imaging hardware and cost-per-page purchasing model toward a more robust and efficient managed print services (MPS) distribution model. It examines how the aggregation of imaging devices and supplies as well as service revenue under MPS agreements are shrinking the point of customer contact and quietly consolidating the overall distribution channel.
"Imaging in the office is undergoing a significant consolidation and vendors are becoming increasingly competitive," said Frank Stefansson, CEO and executive vice president of Lyra Research. "The traditional business model is being pushed aside and the MPS distribution model is becoming the main focus."
Headed by Joel Mazza, director of Lyra’s Managed Document Practice, the MPAS provides effective, data-driven market insight and intelligence to help major office equipment manufacturers, distributors, and retailers create an actionable MPS business plan to maximize growth opportunities amid this period of consolidation and to avoid unnecessary business risks.
Lyra’s Managed Print Advisory Service includes expert consultation; an annual forecast and briefing; market and forecast perspectives; analysis reports, vendor profiles, and white papers; and industry news and updates. The service focuses on delivering in-depth coverage of the North American MPS market, providing a steady stream of market data and insight to major office equipment manufacturers, distributors, and retailers that they can leverage to develop effective short- and long-term strategic MPS business plans. To receive additional information regarding Lyra’s MPAS, please contact Joel Mazza, director, Managed Document Practice, at 617-454-2664 or firstname.lastname@example.org.
And by the way, happy 20th birthday Lyra.