News Burst: DK uses Avon Lady tactics to beat Freeserve

The fight to grab Internet eyeballs moves on to the street Thursday as reference book seller Dorling Kindersley employs 'Avon Lady' tactics to beat off Freeserve with its new Dknet Internet service.

Dorling Kindersley will employ 10,000 'DK advisors' to visit homes, offices and schools throughout the UK in a move reminiscent of the lipstick selling sales force of the 70's.

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