News Burst: Top-secret TV/Web technology unveiled

The Net is seeping into your TV sets.

US startup Geocast Network Systems has been secretly developing a digital TV technology that can share content with home PCs. Now it is ready to unveil its work.

The revolutionary software and hardware, which Geocast has been developing since its inception last year, will allow television and new media companies to push multimedia and video content to consumers, which will bypass the internet, straight to users television sets. From there content can then be transported to PC desktops, the company says. A deal was announced last night securing US TV station group Hearst-Argyle as the first users of the technology.

Geocast argues that far from replacing the Internet, the new approach simply avoids Internet congestion and frees it up to do what it does best -- point-to-point communications.

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