As we head into the holiday season and mobile phones top the holiday wish lists of teens - and probably plenty of pre-teens, too - LG has launched a marketing campaign aimed at responsible texting. It's noteworthy because the company is using social media and viral video to reach what is probably one of the toughest nuts to crack - teens.
In a post, Fortune's Jon Fortt talks to the company about its efforts to educate teenagers through these videos, a campaign that was sparked when executives learned that one in five teenagers has received a picture of a naked person through a cell phone message.
The videos themselves are actually pretty funny, featuring James Lipton of Bravo's Inside the Actors Studio. As teenagers are about to do something risky with their phones - from spreading a mean rumor to sharing pics of body parts - Lipton removes his fake beard and places it on the face of the teen so he/she can "ponder" before sending.
There are also some cool marketing posters - the virgin one here cracked me up - largely because I was once a teenage boy and now I'm the father of a teen daughter.
Believe me. It's not easy talking to teens about online safety and mobile phone safety - they know everything, after all. But I'll share these videos with my own kids in hopes that I can get a laugh out of them. And hopefully they'll share them with their friends and so on.