Almost half of smartphone owners turn on their mobile gadget to check the web before getting out of bed in the morning, according to the mobile equipment company Ericsson. Such super users may be members of an elite group: the top 10 percent of mobile users are using up 90 percent of wireless bandwidth.
This last stat came out of a study by the British consulting firm Arieso that analyzed 1.1 million users of a European mobile company during a 24-hour period in November 2011.
The gap between these super users and the rest of us is widening. In 2009 the super users generated 40 percent of the traffic and in 2011 they generated 70 percent of the traffic.
Arieso did not provide a detailed profile of a super user but believes they are most likely business travelers and individuals with unlimited mobile data packages. A spokesperson told the New York Times that the mobile user profile, “doesn’t break down along socioeconomic lines.” (Sorry, no Occupy Wall Street fodder here folks.)
Here are some highlights from that study as well as research by Ericsson, the leader in mobile network equipment:
Operators need to brace themselves for an accelerated rise in mobile use with the increase in tablets, as costs plummet (a $35 tablet is now being developed in India.) The Online Publishing Association estimates about one-quarter of U.S. online users (61 million) will be using tablets by early 2012, and global sales will hit 195 million units by 2015, eclipsing those of laptops. And by 2016 Ericsson claims that global mobile data use will have increased ten-fold. Many are already feeling the pinch as one European company that remained anonymous in the NYT article had to install 250 miniature base station to take on the consumption of the super users. And other companies are considering introducing volume limits on users.
[via The New York Times]
[Photo Ed Yourdon]
This post was originally published on Smartplanet.com