Online vacation sales are inflexible

In their study, Vividence Corporation and PhoCusWright report most US consumers (73%) find travel packages offered online are inflexible. Vividence and PhoCusWright monitored 1,500 US consumers while they researched and booked vacations online and also report 40% of vacation shoppers monitored book different travel services at different sites.

In their study, Vividence Corporation and PhoCusWright report most US consumers (73%) find travel packages offered online are inflexible. Vividence and PhoCusWright monitored 1,500 US consumers while they researched and booked vacations online and also report 40% of vacation shoppers monitored book different travel services at different sites. Only 18% booked all their vacation-related services at one site, but likewise only a smaller percent of consumers say they booked no services online.