OpenSocial is no longer just a Google standard. Microsoft catches social networking religion. And most folks are wondering where Facebook will land in this mess. The larger question: Is there a business hook here somewhere?
Yup, I hear the crickets too.
But there has to be a corporate use in here somewhere.
Tuesday's news that Yahoo is supporting OpenSocial and Google is stepping away to assure "neutrality" and interconnect social apps is a big deal. OpenSocial can now forge ahead as a real standard. Meanwhile, Microsoft has also entered the social network standard game (boy this all sounds familiar after awhile) and launched its own initiative. The gory details are fortunately rounded up by Techmeme.
I can't help but think that this neutral OpenSocial foundation is a good thing for the enterprise. Perhaps enterprise apps will hook into OpenSocial. Perhaps vendors--beyond Oracle and Salesforce.com--will flick to the effort. Perhaps corporations will become more social.
Until then, however, there isn't much of a huge plan when it comes to businesses.
Last week, I spoke to Joe Kraus, Director of Product Management at Google, about the enterprise implications of OpenSocial. Even though OpenSocial will be "forever free and open" there's a lot of work to do before this becomes even slightly interesting to the enterprise.
Among the highlights of my conversation with Kraus: