I have this imaginary letter in my head from Oracle to customers that goes something like this:
You don't need me to tell you we're in the teeth of the worst recession in living memory but as you know, we at Oracle are committed to providing you with the best value possible. Recently we rolled out Fusion Middleware and as I'm sure you all know, this will be the centerpiece around which the long awaited Fusion Apps will integrate. We believe that when taken together, these will provide you with an application landscape that delivers outstanding value and potential return on investment.
While putting this strategy together, we've discovered that some components were not appropriately priced and it is for that reason we are introducing new prices for the diagnostic and tuning packs, as well as the database configuration management pack.
Some might be surprised at the extent of the price rises but at Oracle, we believe in sharing in what I'm sure you'll see as your long term good fortune.