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Outsourcing innovation at Burger King

Not only is the fast food giant driving customer loyalty with its amusing new advertising campaign, but it also is leveraging the latest sourcing models to drive down costs and improve the customer experience....
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Written by Phil Fersht on

Not only is the fast food giant driving customer loyalty with its amusing new advertising campaign, but it also is leveraging the latest outsourcing models to drive down costs and improve the customer experience....

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