Google's +1 button is reportedly more popular than Facebook's Like button and Twitter's Tweet button, at least amongst retailers. In other words, when it comes to social plugins, Google+ is already embedded on more retail websites than Facebook or Twitter.
The new finding comes from Darren Herman, chief digital officer at The Media Kitchen, a media planning and buying advertising agency. Herman worked with Evidon, which tracks online ad tags, and found that across 20 popular e-commerce destinations, the social plugins were implemented as follows: Google+ (45 percent), Facebook (40 percent), Twitter (15 percent), and AddThis (15 percent).
Here are the 20 e-commerce websites that were tracked: Best Buy, CouponCabin, Sports Authority, LL Bean, Gap, Dicks Sporting Goods, Bed Bath & Beyond, SVPPLY, DSW.com, Modells, Zappos, Old Navy, Disney, Target, Walmart, Gilt, Sears, Amazon, NewEgg, and Piperlime. This is no fluke; these are big names and they undoubtedly took a lot of time and resources to make sure they were making the sensible choice when choosing which social networking button to embed.
So, why is Google+ already winning with retailers? Well, by adding +1 buttons to their websites, businesses can potentially improve their Google search ranking. That's something that Facebook, Twitter, and every other social network simply can't offer.
Google's +1 button tells Google that you like what you see. On Google+, the action can show up in your stream, but on Google, it could also improve a given website's ranking. For retailers, being higher up on the search results page can be crucial, so they'll do anything to increase their chances with Google.