Research in Motion's PlayBook is garnering some enterprise and analyst attention as expectations steadily rise for the tablet.
In a nutshell, Kidron said:
Why the optimism? Kidron cites enterprise interest from the likes of Sun Life, Manulife and SAP as a sign that the product may have legs. Companies are at least interested in piloting the PlayBook.
Kidron said:
If executed properly, the PlayBook could help RIM defend its enterprise leadership against intensifying competition from Apple, Android and WP7. With that said, much uncertainty remains and we're not convinced RIM has successfully addressed its competitive smartphone gaps.
It's clear that RIM has an opportunity to strike in the tablet market. The one conundrum is that the PlayBook hasn't been put through its paces yet.
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