Worldwide revenue from mobile data
services is expected to jump from an estimated US$61 billion this year to
US$189 billion in 2009, according to a new report.
Forty-eight percent of the revenue in 2009 will come from
personal communication services such as text messaging, e-mail, instant
messaging, video messaging and other rich content, Strategy Analytics
said in its report, released this week. Text messaging via SMS (Short
Message Service), will remain a key application globally, accounting
for 26 percent of all data service revenue in 2009, the market
The growth in data services is faster than expected because of the
availability of feature-rich handsets, according to Strategy Analytics.
Applications like ring tones and downloadable games
are doing strong business in many markets, while video and audio
services are also growing in popularity as service providers launch 3G
"Mobile data services are currently undergoing a period of strong
growth as a result of carrier strategies, many of which were
implemented in late 2002 and 2003, that have succeeded in establishing
a strong base for consumer demand. These include better marketing,
lower data prices, greater service availability, faster transmission
speeds, richer handset features and more intuitive user interfaces,"
David Kerr, a Strategy Analytics vice president, said in a statement.
Cell phone companies are increasingly looking at data services for additional revenue.