Rise in fuel prices driving consumers to shop online [Ecommerce Infograph]

The Associated Chambers of Commerce and Industry of India surveyed 5,000 shopper about their online retail experience and has published their observations on the growing segment.
Written by Manan Kakkar, Contributor

The Associated Chambers of Commerce and Industry of India (ASSOCHAM) has released a study showing growth in ecommerce across the country.

As any Bombayite would tell you driving to a mall after 7 PM is a mistake only to be made under family pressures (the wife, girlfriends or kids). Slow moving traffic and driving in circles to find a parking spot are two major problems in the city. Add to these the consistent rise in fuel prices, driving suddenly becomes a hassle. ASSOCHAM surveyed 5,000 shoppers aged between 16 to 35 years across 10 cities (Delhi, Mumbai, Chennai, Bangalore, Kolkata, Ahmedabad, Chandigarh, Ludhiana, Lucknow and Jaipur) on their shopping habit. ASSOCHAM predicts that online retail will grow from 2,000 Crore INR to 7,000 Crore INR if it maintains the 35% annual growth rate.

According to ASSOCHAM's survey, more respondents from Mumbai chose to shop online citing rise in fuel prices as a reason among others. Broadband penetration is being considered as one of the biggest propellers of online shopping. Ahmedabad ranked 2, followed by Delhi. The survey asked respondents about where they shopped by segregating outlets as:

  • Online
  • Speciality stores
  • Malls
  • Traditional markets

News about Amazon expanding their India operation and Flipkart raising $20 Million are promising signs for the online shopping experience. I prepared an infographic based on the ASSOCHAM's research findings:

Update: The infograph has been updated with a more accurate map of India. Thanks to @shaitaanya for the heads up.

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