ROI? Who cares?

When I research and write enterprise IP-telephony technology deployment pieces, one of the main questions I ask the company or organization that acquired the solution is: "where's the ROI?"Return-On-Investment is, of course, a quality metric.

When I research and write enterprise IP-telephony technology deployment pieces, one of the main questions I ask the company or organization that acquired the solution is: "where's the ROI?"

Return-On-Investment is, of course, a quality metric. But it's not everything. Sometimes, it is not quantifiable in terms of numbers. As often as not, it is the result of increased productivity or other uptick caused by the deployment.

Now comes a well-crafted piece that says that when it comes to technology, "productivity is the new ROI."The piece appears in FinanceTech and isentitled "On The Move. >

h thearticlelargelydwells onthe subjectivity and irrelevance of ROI for mobile workers in the enterprise, there are enough truisms in the article to apply to all enterprise-centric tech expenditures.

This piece will give you perfect ammunition against the bean-counters in your organization. Or, to put it more rhetorically, sometimes it is not about how quickly a technology purchase or upgrade will pay for itself - but about the mundane tasks it frees up your people from having to tackle.

After you read this article, why not come back here and post a TalkBack to tell us if you agree with its assertations.