Those that will choose to show ads and track users will at least invested time and resources into optimizing their code, leading to faster-loading and smoother sites.
Work on this experiment began this past week, according to a WebKit Bugzilla entry, so this isn't a feature users can test right now. Weeks, or even months, of development are still needed.
With the EU Cookie Law, GDPR compliance requirements, newsletter subscription forms, the Web Notifications API, and browser permissions, users have just had enough of popups for the time being.
More browser coverage:
- Mozilla publishes official Firefox anti-tracking policy
- Google Chrome to get warnings for 'lookalike URLs'
- Firefox will soon warn users of software that performs MitM attacks
- Google Chrome 72 removes HPKP, deprecates TLS 1.0 and TLS 1.1
- Firefox 65 released with AV1 and WebP support
- Chrome API update will kill a bunch of other extensions, not just ad blockers
- How to use Vivaldi Tab Sessions TechRepublic
- Brave's privacy-focused ads to spread beyond startup's own browser CNET