Sixty-three percent of business and technology executives are planning to increase their spending with Salesforce in 2017 with 13 percent boosting their budgets by more than 50 percent, according to IBM's Bluewolf consulting unit.
Bluewolf is a specialist in Salesforce deployments and launched its fifth annual deep dive on the company. Bluewolf's report is based on 1,700 Salesforce customers around the world.
Perhaps the biggest takeaway for Salesforce is that its ability to sell multiple clouds largely rides on integrating data and allowing customers to tap into it. Salesforce recently launched its Einstein artificial intelligence platform to ride on top of its clouds.
See: Salesforce's Einstein AI platform: What you need to know
According to Bluewolf, 58 percent of companies have integrated or plan to integrate Salesforce clouds.
The catch in the Bluewolf report is that 77 percent of respondents said their companies should be doing more with Salesforce. Bluewolf also noted that 96 percent of respondents said they saw innovation potential with Salesforce.
One key item to note throughout the Bluewolf report is that Salesforce customers are struggling with data quality. Here's a look at a few moving parts in the Bluewolf take on Salesforce: