Innovation
Satellite customers are bigger fans of PVRs
Satellite customers are almost twice as likely as cable customers to own personal video recorders (PVRs), such as Tivo and ReplayTV, according to a survey conducted in January by Ipsos-Insight. Ipsos-Insight interviewed 973 adults from 16 to 19 January via telephone, from a nationally representative sample of 1,000 US adults ages 18 and older.
Satellite customers are almost twice as likely as cable customers to own personal video recorders (PVRs), such as Tivo and ReplayTV, according to a survey conducted in January by Ipsos-Insight. Ipsos-Insight interviewed 973 adults from 16 to 19 January via telephone, from a nationally representative sample of 1,000 US adults ages 18 and older. It found that for the overall US population, the penetration rate for DVRs is 5.8%. Cable subscribers came in slightly below this rate at 5.6%, and satellite subscribers high above it at 11.4%.