I have nothing against Rick Maurer, or his views on corporate change, which he has been working on for over a decade. He's also good at naming books -- Beyond the Wall of Resistance and Change Without Migraines being among his titles.
It's just that giving away an e-book and sending out a press release does not make you an open source project. That's not change we can believe in. That's marketing. (Not that there's anything wrong with that.)
My fear is that, with "projects" like this, open source has reached its own "jump the shark" moment.