Singapore's Pacific Internet rolls out Pacfusion.com in India
New Delhi, February 23 - Pacific Internet Limited (NASDAQ: PCNTF) debuts its Pacfusion.com portal and e-Commerce website (http://www.pacfusion.com) in India.
Pacfusion.com, the eBusiness subsidiary of Pacific Internet, was incorporated in December 1999 with a planned investment of up to US$200 million, including funds which will be injected by strategic investors from Asia and the United States.
Together with Pacific Internet India, Pacfusion.com is leveraging its market as a major ebusiness player in the region, to hijack eyeball traffic to the FusionTM website, www.pacfusion.com. Currently, Pacfusion receives 12 to 15 million page views a month.
"Pacfusion.com believes its sites will allow users in India to embrace the ultimate Web Lifestyle in a big way. In order to achieve our objectives, we intend to make available content that is tailored to the needs of not only the country, but also specific cities for a big country like India,'' said Mr. Larry Ang, Group General Manager (eBusiness) of Pacific Internet. Mr. Ang is currently in India scouting for partnerships.
"Pacfusion.com intends to roll out in India at 'Internet Speed' through a series of tie-ups with big and small dot.com's. We believe in developing our business through win-win partnerships, rather than relying solely on organic growth. With Pacific Internet's plan to expand its network across 25 cities in India, we are confident that potential partners will be keen to come onboard," said Mr.Ang. Giving an example of this, Mr. Ang stated that a tie-up with a popular cricket portal can happen soon since the game is followed by millions in India with religious fervour.
Pacfusion.Com currently features several consumer market segments including eNews, eLeisure, eLifestyle, eShopping, eChat, eTravel and eConcierge. Within a few months, major business segments offering everything from Business-to-Business (B2B) eCommerce to financial products will be added in rapid succession. "Our B2B and application service provider (ASP) initiatives in Asia will be greatly boosted by our recently announced $10 million strategic alliance with IBM," added Mr. Ang.
The launch of Pacfusion.com in India follows Pacific Internet's recent introduction of Internet access services in the key Indian cities of Mumbai, Bangalore and New Dehli. Pacfusion.com aims to be listed on the Nasdaq stock exchange in the next 12 to 24 months.
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