Sky shares soar after online announcement

Market digs Sky's plan to invest millions to build its online brands

British Sky Broadcasting (quote: BSY) shares soared nearly 300 points after it announced its plan to sink £250m into the Internet and pursue ADSL and mobile-phone deals.

BSkyB shares closed at 1,910p, up 299.5 on the London exchange. Sky, 40 percent owned by Rupert Murdoch's News Corp., announced its Internet strategy Wednesday.

More details to follow.

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