Smart way to empower social change

Ryan Scott is widely recognized as the father of opt-in email marketing. In 1995, at the age of 26, he co-founded NetCreations, Inc., the first 100% opt-in e-mail marketing company. With help from his business partner Rosalind Resnick, Ryan built NetCreations from a two-person Web design firm to a $58 million (sales) public company in 2001. NetCreations was acquired for $111 million shortly thereafter. Since then, he has turned his knowledge of business and technology into the full-time passion of helping non-profits – and their supporters – to raise money and awareness.

As the Founder and CEO of, Ryan is looking to use the web to create massive social change. With,  Ryan and his team have created a social media network that educates and entertains by using original content to inspire people to get involved with the issues they want to support.

In the interview I conducted below Ryan shares some secrets of his success and talks about the importance of giving back to the community, especially in difficult economic times.


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