Header images provide the opportunity for brands to customise their profile page to add logos and other visuals. Static banner ads appear under the brands profile page. Twitter promise exclusivity for your brand profile page, promising that no other companies advertisements will appear on your own page.
You can decide which tweets your users see when they visit your page, by promoting a tweet that will appear expanded in your stream. These tweets appear at the top of your profile stream. If however the tweet contains an image or a video it expands at the top of your timeline.
Everything in one place
When clicking on a user's profile, you can see whether the user follows you by clicking on their profile name. This is useful for brands that wish to implement a cross-channel influencer strategy and engage with their followers.
Brands can focus attention on tweets important to the current campaign and use their profile web address to direct users to the new look and feel.
Even my @eileenbprofile page now becomes the shortcut to my own 'brand', with everything related to me; now visible through the Connect tab.
The Discover tab highlights stories, monitors your activity and suggests people to follow.
Tweets can be linked through the web pages using the Embeddable Tweets feature. This new feature drives customers directly back to the Twitter user profile to follow or favourite tweets.
If however you don't have Android or iPhone and cannot wait to see what the new features look like, Twitter has produced an overview. You can see what the new interface looks like until the new version is rolled out globally over the next few weeks.
Alternatively you can see the changes if you use the updated version of TweetDeck, which will be consistent with the new version, or have a look at the timeline feature in Faceboook which has a very similar look and feel.