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Business

Social media and its impact on company image

Does private social media have an impact on an employer's reputation?
Written by Dan Kusnetzky, Contributor on

I had an interesting conversation with Nick Patience, a colleague at the 451 Group, about the impact an individual's private blogging, tweeting, facebook page and the like have on their employer's reputation and image. We both came to the conclusion that the messages presented by an individual do have an impact on the image of their employer even if the person specifically states that the comments and opinions expressed are his/her own and not that of the company.

Do you agree? Should company's have policies controlling comments made by staff members during their own private time?

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