We all know that Spotify is on its way to computers in the U.S., but there are a lot of launch details that are still mysterious. A new report suggests that the Swedish music site might try to attract attention by keeping its elusive charm alive.
Spotify has already been beyond the grasp of Americans looking for another source for digital music for a few years now as the streaming site has grown in popularity in Europe. One of the barriers holding Spotify back from U.S. IP addresses was the worry about the major music labels copyright infringements.
Obviously, something has been sorted out - but not everyone will get a chance at Spotify just yet.
Mashable is reporting that Spotify will follow in the recent footsteps of Google+ and take the invite-only approach. It's also possible, Mashable reports, that Spotify could begin to open its digital doors to customers this week.
The invite-only model is almost completely obvious as the landing page has listed a "Get Your Invite" box for email addresses since the U.S. announcement was issued. What is not clear is how many people who submit their email addresses will get invites initially and how long the invite-only model will last. We'll also be waiting to see how many invites that users can send out as well to build Spotify's user base.
Spotify has both free and paid subscription plans, so the invite-only model will not be the standard for long. Yet, this approach will likely build more word-of-mouth publicity and add to Spotify's rather underground (at least to U.S. music lovers) reputation. It will also give Spotify a better idea of how much popularity it really does have in the United states. Otherwise, if it were open to everyone instantly, Spotify could either crash on its first day due to an overwhelming amount of visitors...or find itself to be over-hyped with disappointing traffic.