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Spotify signs up 70,000 U.S. paid subscribers in first week

It's been a big week for social media traffic. First, Google+ has secured at least 20 million unique visitors. Now, Spotify has signed up 70,000 subscribers during its first week in the United States.
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Written by Rachel King, Staff Writer on

It's been a big week for social media traffic. First, Google+ has secured at least 20 million unique visitors up to this point. Now, Spotify has signed up 70,000 subscribers during its first week in the United States.

To make that point even more clear, that's 70,000 paid subscribers, as reported by Billboard. It hasn't been revealed how many free U.S. Spotify accounts could be added to that, but that's still quite astounding for a streaming service that is on a very limited-only basis and the primary forms of advertising have been rumors and word of mouth.

Perhaps Spotify really is worth all the fuss for some music fans. Paid Spotify subscriptions start at $4.99 per month for unlimited streaming and no advertisements. The premium rate is $9.99 per month, which guarantees the two aforementioned features as well as mobile support and offline mode for playlists.

In comparison, Billboard points out that Rhapsody has 800,000 paid subscribers while Napster has at approximately 761,000 paying customers.

But both of those digital music services have been around in the U.S. for quite some time. If Spotify can keep growing at this rate (roughly 70,000 per week), beat out these two (and likely most other digital music lockers) within a few months.

It will surely take off even faster once Spotify opens up to the public - or at least hands out a few more invitations. Those have been much harder to come by than Google+ invites thus far.

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