SINGAPORE, 13 July 2000 (Asia Pulse) - StarHub, Singapore's new info-communications provider, will build Singapore's first intelligent new-generation broadband IP network with end-to-end equipment from Cisco Systems, Inc.
Scheduled for launch by early third-quarter 2000, this new IP network, marketed as StarHub IP.Q, is to be made available in 150 selected commercial buildings in Singapore by the end of 2001.
StarHub IP.Q will be able to prioritise and deliver applications at guaranteed bandwidths and speeds of up to 100 times faster than conventional networks.
It will also integrate Internet access, high-speed data communications, voice, video and access to applications and content-on-demand into a single network delivered via a single Ethernet connection.
StarHub IP.Q will offer customers more flexibility in bandwidth usage, enabling them to add more bandwidth when needed.
Using the latest standard in IP technology - Multi-Protocol Label Switching (MPLS) - the network will be highly secure and application- and content-aware, intelligently identifying and allocating the necessary bandwidth depending on the type of application.
This translates into better service to the company's internal 'clients' as well as more efficient bandwidth consumption and cost control.
"Bandwidth restrictions are becoming a real problem for customers because of growing use of the Internet and increased usage of online applications," said Peter Kaliaropoulos, senior vice president, Commercial Operations for StarHub.
"IP.Q will give businesses instant access to a range of applications and services and interconnect them with the Internet and with their other office locations, all at high speed, all via a single IP-connection," he added.
Cisco Systems, the developer of MPLS technology, has been selected as the technology and solution provider by StarHub to build this network. Cisco will provide technical expertise and delivery of critical network-backbone equipment for this project.
In addition, StarHub and Cisco also announced today the signing of a joint-marketing agreement, combining the marketing- and sales-strengths of both companies to provide the StarHub IP.Q network service to businesses in Singapore. This will allow businesses in Singapore to obtain StarHub IP.Q services together with Cisco equipment from Cisco-certified resellers.
This project is part of StarHub's long-term investment in next generation IP-based broadband services to meet the growing and changing needs of Singapore's fast-expanding corporate market.
"Businesses services, instead of just connections will be leading in our approach. During the coming months, businesses in Singapore can look forward to a range of e-business initiatives and new application services," concluded Kaliaropoulos.