Summer 2006: What's hot, what's not in SOA

It's 100-plus degrees here in the Northeast today, so I was immediately drawn to Jeff Schneider's recent posting on what he sees as "hot" and "what's not" in the world of SOA these days.
Jeff notes the following trends:
Hot: Business-driven SOA
Not: IT doing SOA without business alignment
Hot: Creating a strategy and plan to take advantage of SOA
Not: Debating the definition of SOA
Hot: Implementing standards based, federated mediation tools
Not: Implementing proprietary mediation tools
Hot: Web 2.0 as SOA composition strategy
Not: Web 2.0 as a means to create community
Hot: Doing SOA
Not: Blogging about SOA [Say it's not so, Jeff!]
Inspired, I have added a few of my own to add to the list:
Hot: Large vendors buying up specialized SOA vendors
Not: Large vendors creating their own SOA solutions
Hot: Open-source stack
Not: Paying retail for software
Hot: Software as a Service
Not: Software without service
Hot: Customized applications
Not: Packaged applications
Hot: Legacy integration
Not: Reinventing the wheel
Hot: ESBs
Not: ESBs
Hot: WS-Security
Not: WS-AnythingElseThatComplicatesOurLives
Hot: Speculation about the pairing of business process management and SOA
Not: Brad and Angelina -- who the heck cares?