Syncronys made to backtrack on SoftRAM claims

Syncronys Softcorp.has been forced to change advertisements regarding performance of its SoftRAM line of memory management software, ending a widely-publicised tangle.
Written by Martin Veitch, Contributor

The Federal Trade Commission has told the US software maker to change ads after total sales of about 700,000 units and a tennis match of claims and counter-claims between Syncronys and the technical press.

"Syncronys promised consumers an inexpensive software fix," Jodie Bernstein, director of the FTC's bureau of consumer protection, told US trade journal PC Week. "Hundreds of thousands of consumers relied on Syncronys' claims. What they got was a snazzy-looking software package that didn't increase RAM one bit,".

The software vendor said it would abide by the ruling. "Syncronys today is looking to the future," said Rainer Poertner, CEO. A "completely re-engineered" version of the product, called SoftRAM96, will be available shortly.

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