Bill Tancer’s Hitwise chart “Google Properties--Understanding the Breakdown” offers more quantifiable data than Google’s own Google Trends (see my post “The Illusory Google Trends”) and, besides Google’s core search product, the data is not good:
The table below details the percentage market share that each property accounts for in relation to all visits to the top 20 Google Domains, according to Tancer: “some of the latest Google offerings have yet to capture significant market share in their category (Google Finance currently ranks 39th in the Business & Finance - Business Information category, with 0.29% market share of visits to the category, Yahoo! Finance in contrast, ranks #1 in the same category with 35.6% of market share)”
As Google knows how their various “verticals” and “products” have been “trending”, it is unfortunate that the recent Google Press Day was focused on showing off more new “verticals” and “products”, rather than providing meaningful insight into their search operations.
What information would you like to know about the Google search product? Join the conversation: “Talk Back” below to share your thoughts.