NetCom, Norway's second largest mobile operator, this week released figures for its smartphone sales in the country. The stats — collected from all of NetCom's channels, its 61 stores nationwide, its online shop and its dealers — reveal two major trends in the country: users are turning to larger and larger screens, and Apple's iPhone is maintaining its firm grip on the Norwegian market.
The distribution of mobiles sold by NetCom since start of 2012 ordered by screen size tells a clear story.
At start of 2012, nearly 70 percent of devices had a screen size of 3.5 inches or smaller. By the start of this August, that proportion had shrunk to 20 percent.
In contrast, handsets with screen sizes of between 4.6 and five inches has grown considerably, now accounting for almost 60 percent of all devices, compared to single-digit share at the start of last year.
"This shows a radical change in user habits for smartphones. More and more users are streaming TV and movies on the mobile and [would] rather surf the internet on their phone than their PC. It's obvious that a bigger screen is better suited for our modern user habits," NetCom said in a statement.
With this trend in mind, NetCom is eagerly awaiting the next batch of smartphones to be launched this autumn, for example the Sony Xperia Z Ultra, with its 6.4-inch screen.
NetCom also reports that 55 percent of the smartphones sold last month were Apple iPhones. On the monthly top ten list of smartphone models sold, Apple holds three of the four top spots: the number one selling device is the iPhone 5, number three is the iPhone 4 and number four is the iPhone 4S. In between on the number two slot, there's Samsung Galaxy S4.
When it comes to smartphones, Norway is something of an anomaly. In the country, iOS is still is the market leader, while globally, Android-based devices began outselling iPhones a couple of years ago and now account for three in four smartphones sold.