Time spent online: Koreans addicted to the web?


Koreans spend far more time on the web (18.1 hours per user) compared with their Asian counterparts and the rest of the world.

Internet users in China may well be spending the least amount of time surfing on the web compared with other Asian markets (on average users in China surf for 7 hours /month), but they spend more time on the web than users in the UK, France or Denmark.

Considering that Asian consumers are relative newcomers to the Internet (compared with users in the US for example), NetValue findings reveal that their online behaviour is remarkably sophisticated. Online consumers in Hong Kong, Singapore, Korea and Taiwan use a larger number of protocols than Internet users in the US or Europe.

Excerpt taken from Netvalue report. Click here for full report.