Business
Top sources when buying electronics: in-store salespeople, demos, family and friends
The top five most influential information sources for consumers buying electronics were: in-store salespeople (49%), in-store-demonstrations (36%), family and friends (33%), newspapers (25%) and the Internet (21%), Yahoo! and ConsumerEdge say.
The top five most influential information sources for consumers buying electronics were: in-store salespeople (49%), in-store-demonstrations (36%), family and friends (33%), newspapers (25%) and the Internet (21%), Yahoo! and ConsumerEdge say. Magazines, TV and radio were at the bottom of the list with less than 5% each.