Travelocity to blow $40m on advertising

It's just like the good old days...

Travelocity has moved to halt its ever-declining market share with the launch of a $40m advertising campaign. The company's market share peaked during the boom days of 2000. However, it has since seen this slip as new entrants, such as Orbitz, have made gains in the US market. Travelocity will use TV and radio commercials along with newspaper and magazine adverts to publicise its planning and purchasing tools. The campaign kicks off today.