Twitter announced on Monday a partnership with Cheddar to stream daily business news shows.
Twitter has inked exclusive streaming rights to Closing Bell, which will air from 3 pm to 4 pm EST. Streaming free from the NASDAQ MarketSite and the New York Stock Exchange, Closing Bell is hosted by Kristen Scholer and Krysia Lenzo.
Closing Bell will feature earnings coverage, CEO interviews, market analysis, start-up and technology coverage.
Further, Twitter will start the business day with streaming Cheddar's Opening Bell from 9 am to 10:30 am EST. It will stream from the trading floor of the New York Stock Exchange and is hosted by Jon Steinberg and Kristen Scholer.
"Twitter is the fastest way to find out what's happening in the world, and to engage in the live conversation about it," said Anthony Noto, Twitter's chief financial officer. "Partnering with Cheddar will give people on Twitter another way to watch and discuss the day's top stories as they unfold live all on one platform."
Financial terms of the deal weren't disclosed.
Cheddar, launched in February, is founded by Jon Steinberg, who served as the president and COO of BuzzFeed from 2010 to 2014. Covering tech and consumer stocks, Cheddar's investors include Lightspeed Venture Partners, Comcast Ventures, Ribbit Capital, and Homebrew.
Cheddar charges $6.99 per month to watch the full lineup of programming -- other than Closing Bell. It's aiming to be the "CNBC for Millennials" and is powered by Vimeo's video platform.
Twitter has been making an effort to boost its live streaming with big content deals to boost advertising revenue. In July, it announced a partnership with Bloomberg to stream Bloomberg West, What'd You Miss?, and With All Due Respect. Twitter has also signed the NFL, MLB, and NHL for game live streaming.