Twitter IPO: by the numbers

Twitter filed its S-1 documentation for its highly anticipated IPO yesterday. Here's a quick highlight of the company's financials and other tidbits.
Written by Kirsten Korosec, Contributor on

Twitter filed S-1 documentation for its initial public offering yesterday, giving potential buyers a first look at the company's revenues, its risks and other juicy nuggets of information.

The microblogging site took to its own service Sept. 12 to announce that it had confidentially submitted an S-1 form to the U.S. Securities and Exchange Commission to begin the process for an IPO. In the past, submitting an S-1 form meant the public could finally dig into the financials of the company and get a sense of potential risks. But asecurities rule enacted last year under the Jobs Actallows companies with less than $1 billion annual revenue to file initial IPO documents confidentially.

Investors (and the rest of us) have been waiting ever since for Twitter to lift the veil on its financials.

Here's a few important numbers and some tidbits that stood out in the company's S-1:

  • Twitter plans to raise $1 billion in its IPO
  • Twitter's ticker will be TWTR
  • The company's revenue has grown from $28.3 million in 2010 to $316.9 million in 2012. And it's still growing.
  • The company's revenue more than doubled to $253.6 million in the first six months of 2013 from the same six-month period in 2012 (woo woo!)
  • But ... its net loss grew by 41 percent to $69.3 million (Doh!)
  • The majority of its ad revenue (about 65 percent) comes from mobile devices.
  • The company had an accumulated deficit of $418.6 million as of June 30.
  • Twitter had 218.3 million average monthly users in the three months ended June 30, 2013, which was a 44-percent increase from the 151.4 million MAUs in the same period the year before.
  • The majority of the company's average monthly users (77 percent) come from outside of the United States
  • But ... the international crowd only generates 25 percent of its revenue. The company said in the risks portion of the S-1 that its failure to expand effectively in the international market would harm its revenue and business.

This post was originally published on Smartplanet.com

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