The microblogging site took to its own service Sept. 12 to announce that it had confidentially submitted an S-1 form to the U.S. Securities and Exchange Commission to begin the process for an IPO. In the past, submitting an S-1 form meant the public could finally dig into the financials of the company and get a sense of potential risks. But a securities rule enacted last year under the Jobs Act allows companies with less than $1 billion annual revenue to file initial IPO documents confidentially.
Investors (and the rest of us) have been waiting ever since for Twitter to lift the veil on its financials.
Here's a few important numbers and some tidbits that stood out in the company's S-1:
- Twitter plans to raise $1 billion in its IPO
- Twitter's ticker will be TWTR
- The company's revenue has grown from $28.3 million in 2010 to $316.9 million in 2012. And it's still growing.
- The company's revenue more than doubled to $253.6 million in the first six months of 2013 from the same six-month period in 2012 (woo woo!)
- But ... its net loss grew by 41 percent to $69.3 million (Doh!)
- The majority of its ad revenue (about 65 percent) comes from mobile devices.
- The company had an accumulated deficit of $418.6 million as of June 30.
- Twitter had 218.3 million average monthly users in the three months ended June 30, 2013, which was a 44-percent increase from the 151.4 million MAUs in the same period the year before.
- The majority of the company's average monthly users (77 percent) come from outside of the United States
- But ... the international crowd only generates 25 percent of its revenue. The company said in the risks portion of the S-1 that its failure to expand effectively in the international market would harm its revenue and business.
This post was originally published on Smartplanet.com