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Two of Martin Geddes' "Future of Broadband" predictions are already here

In terms of what we cover in this space, I'd like to cite and then comment on, two key points made by telecom analyst Martin Geddes in his recent guest column for GigaOm:Voice will be the catalyst. There will be a rapid rise of non-traditional voice services as voice is embedded into the general online experience.
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Written by Russell Shaw on

In terms of what we cover in this space, I'd like to cite and then comment on, two key points made by telecom analyst Martin Geddes in his recent guest column for GigaOm:

Voice will be the catalyst. There will be a rapid rise of non-traditional voice services as voice is embedded into the general online experience. You’ll be able to call your date from your mobile dating application, without knowing your date’s mobile number, and the whole cost of the call will be borne through your dating application subscription.

I see this, up to a point. Yet if we are talking about first dates, there would need to be enough security. I mean, calling your Match.com date via Match, as opposed to, on your cell? With enough prior trust (say, six or seven phone conversations) that could work. But then again, wouldn't your date already know your phone number through those conversations? And once you have started dating this individual, wouldn't speed dial on your mobile phone be a lot easier than calling him/her up via your, uh, "dating application subscription?"

Martin also writes that:

Telcos will move towards “two-sided” business models, which involve not just wholesaling bulk capacity, but increased personalization of delivery to their own retail ISP end users on behalf of their “upstream” partners. This will include using location and presence to enable everyday business processes (e.g. parcel delivery, health-care services), ad insertion, or ecommerce services like credit checks.

Maybe yes, maybe not. As to parcel delivery, I don't see the likes of FedEx changing their delivery confirmation technology to a service where they have to pay subscription or per-delivery confirmation fees to telcos.  Health-care services, such as "always-on" body monitoring alerts sent to 911 services and even to hospitals? Sure. That should be happening already.

But credit checks? Not over mobile, but isn't this already going on? If I buy a new car, the dealer's finance department will use their existing broadband connection to log in and lock on to one or more of the credit bureau sites.

Maybe I am missing something, but what's new about that?

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