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US ad spending up to $154 bln

According to the latest report from ZenithOptimedia, advertising spending in North America should surpass $154.2 billion this year, growing steadily over the coming years to over $176 billion by 2006.

According to the latest report from ZenithOptimedia, advertising spending in North America should surpass $154.2 billion this year, growing steadily over the coming years to over $176 billion by 2006. ZenithOptimedia finds that the country