USR cuts x2-up modem prices, starts TV ads

US Robotics (USR) is turning up the heat on the K56flex modem camp by cutting prices on its 56Kbps-upgradable modems and cranking up a TV ad campaign to boost the technology. However, the firm is unlikely to start shipping x2 devices until late this month at earliest.

US Robotics (USR) is turning up the heat on the K56flex modem camp by cutting prices on its 56Kbps-upgradable modems and cranking up a TV ad campaign to boost the technology. However, the firm is unlikely to start shipping x2 devices until late this month at earliest.

The Sportster Flash is cut by £30 to £199 incl. VAT with a free software upgrade to x2 when available; the Sportster Voice is cut to £149 from £199. Sportster Voice devices purchased after September 15 can be upgraded by a free chip swap.

Backing the initiative, USR will this week kick off TV advertising starring Apple guru Steve Wozniak demonstrating the speed of Net access using x2.