Viacom to Google: We're NOT bluffing!

“Is Joost old media's answer to YouTube?” asks fellow ZDNet blogger Larry Dignan.
Written by Donna Bogatin, Contributor
“Is Joost old media's answer to YouTube?” asks fellow ZDNet blogger Larry Dignan.

Philippe Dauman, Viacom CEO declares:

We're extremely pleased to be working with Joost, and couldn't be prouder to be a key partner in the launch of the next generation in broadband video technology. We have the number one portfolio of entertainment sites in the world and unrivaled distribution on mobile devices, but we're determined to keep pushing and growing our digital presence and bring our programming to audiences on every platform and device that they want. In addition to strong partnerships we have with traditional distributors, we will continue to seek out partners like Joost, which has created an exciting breakthrough platform that represents not only a fantastic user experience, but one that is built on a compelling and sustainable business model that respects both content creators and consumers.

Janus Friis, founder of Joost boasts:

We built this platform from the ground up, with companies like Viacom in mind. Our platform provides scalable distribution, in a completely safe environment that protects the interest of content owners and advertisers, while delighting viewers. We're extremely excited about this partnership and look forward to enabling Viacom to reach new audiences for its new and classic programming.

Sound familiar? Probably not, Joost is NOT YouTube.

Yesterday, I juxtaposed the video upload free-for-all encouraged at YouTube, versus the iStockphoto professionally controlled photography upload environment which results in a vast collection of high quality and non copyright infringing works, available for purchase at the consumer friendly price of $1.

(Read my excusive interview: iStockphoto CEO on Getty Images acquisition one year anniversary).

Saturday, I put forth my case for why “TV networks will trump YouTube.”

I recently asked “YouTube: Will TV networks call Google’s bluff?

Yvette Alberdingkthijm, executive vice president, content strategy and acquisition for Joost revels today:

Viacom's properties are perfectly suited to Joost. We're thrilled to be a part of Viacom's digital strategy.

What does Google’s YouTube offer Viacom in response to its demand for respect of, and compensation for, Viacom property?  Warnings, admonishments, threats…:

It is unfortunate that Viacom will no longer be able to benefit from YouTube's passionate audience which has helped to promote many of Viacom's shows.

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