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Web surfers to sneak a peek at Universal movies

Universal Pictures and Cameo Technologies, a digital video entertainment provider, are launching sneak peeks of upcoming films on PC screens. Irvine, Calif.
Written by ZDNET Editors, Contributor on
Universal Pictures and Cameo Technologies, a digital video entertainment provider, are launching sneak peeks of upcoming films on PC screens.

Irvine, Calif.-based Cameo said Tuesday that Universal is participating in a test program in which trailers from Universal--including theatrical, DVD and VHS feature film releases and pay-per-view events--will be delivered to consumers' PCs using Cameo's digital video technology, dubbed CameoCast.

Cameo said its technology differs from others in that it does not stream videos from a Web site, but rather manages and stores them on a hard drive, eliminating the burden of large file downloads and the skipping of digital videos.

The announcement comes as online movie trailers are gaining momentum and--at the same time--sparking legal tangles over copyright infringement issues. Buena Vista Home Entertainment, a unit of Disney, on Tuesday is asking a judge to ban unauthorized use of some parts of its movie trailers that are being distributed online by Video Pipeline. --Gwendolyn Mariano, Special to ZDNet News

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