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What is the demographic for the MacBook Air?

I just had an interesting IM exchange with someone who asked me:What is the demographic for the MacBook Air?My response:Rich executives, basicallyI don't consider myself a rich executive by any stretch, but I'm buying one.
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Written by Jason D. O'Grady on

I just had an interesting IM exchange with someone who asked me:

What is the demographic for the MacBook Air?

My response:

Rich executives, basically

I don't consider myself a rich executive by any stretch, but I'm buying one. But then again, it's kinda my job :)

That being said, who is the demographic for the MBA? I guess that I could have included:

  • Early adopters
  • Showoffs, braggarts, "first on their block" types
  • Trustafarians
  • Trendy people
  • People who need a second machine
  • People that travel at least 5 days per week, less than 4 hours away

Obviously, all of the above would be appended with "having $1800 of disposable income."

You can get a lot of computer for US$1800 from the Apple Store:

  • MacBook 2.0GHz, 2GB RAM, 250GB SATA HDD, SuperDrive, 3-year AppleCare, Firewire, removable battery – US$1798

And for US$200 more than a MacBook Air you can nab aMacBook Pro (US$1,999) with a 2.2GHz, 1440 x 900 display, 2GB RAM, 120GB HDD, SuperDrive and NVIDIA GeForce 8600M GT graphics with 128MB SDRAM.

Who is Apple targeting with the MacBook Air?

(Only Steve Jobs can sell air)

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