What MobileMe Could Use ...

... is live tech support.

If you have a problem -- like say, the entries you make on your iCal on your desktop Mac don't sync with MobileMe but the entries from a PC laptop do -- you can't just call 1-800-APL-CARE (1-800-275-2273) and get any assistance. Even if you've paid for three years of customer service, say.

There is no one there with any MobileMe knowledge. The only response is: Read the online support answers or send an email.

To which you get a form response. And told to cool it for 48 hours.

Dear customer,

Thank you for contacting MobileMe Support. This is an automated reply, but a MobileMe Support representative will be reviewing your request and will send you a personal response soon (generally within 48 hours). Meanwhile, you may find the following articles and resources helpful. They address several common questions from customers:

And Mr. Jobs and crew dub this:

"Email Quick Assist"

Maybe by Mr. McCain's standards.