The decision follows a series of discussions between the owner of the messaging app Facebook and Brazil's National Data Protection Authority (ANPD), national consumer body Senacon, the Federal Prosecution Service and competition watchdog Cade. Under the agreement, WhatsApp users will still be able to utilize the service and all its features for three months before agreeing to the new policy.
Ensuring the continuity of service was the most urgent point the Brazilian authorities sought to address before the new rules, built around business chats, were introduced on Saturday (15). Within the next three months, the new terms will be under further scrutiny: the goal is to establish whether the policies fail to meet the requirements set out in the Brazilian general data protection regulations.
If Brazil's authorities conclude WhatsApp is not complying with the local legislation, actions ranging from warnings to fines may be applicable as the sanctions under the Brazilian data protection rules will be enforced from August 2021.
According to the Brazilian authorities, Facebook said it is "available to discuss and provide clarifications regarding the recommendations issued by the ANPD and any other issues related to the update of the [privacy] terms of the application."
From the consumer protection and defense standpoint, the agencies noted that WhatsApp failed to provide clear information in relation to what types of data will be treated by WhatsApp and the purpose of such procedures.